Transmedia is explained to be when a piece of media is shared over many different media platforms over time to tell a story (Rutledge). Transmedia extensions are known to be an extension of a brand that allows for the brand to continue spreading (Rutledge). There are many brands that exemplify outstanding use of transmedia extensions either on their own or with the help from consumers, and there are also brands that could use some help in creating stronger transmedia extensions to better their brand. The Disney Princess brand is one that shows an outstanding use of transmedia extensions to better the brand and allow it to continue expanding. Apple is a brand that works successfully with its consumers to have strong transmedia extensions, and the “Avatar” film brand is one that would benefit from a better use of transmedia extensions. It is important that media continues to spread in order to keep it alive. In the Spreadable Media text, Jenkins states multiple times, “if it doesn’t spread, it’s dead” (Jenkins, 2013). Throughout this book, the importance of spreading media through transmedia is the focus. Without the spread of media, there simply is no media.

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